Amid Continued Expansion, New Belgium Appoints New Vice President of Marketing

New Belgium Craft Beer Brewery

Former Diageo alum Ruairi Twomey brings over 15 years of Beer & Spirits experience to Fort Collins.

(Press Release) Ft. Collins, Colo., March 8, 2016 – New Belgium Brewing is pleased to announce the appointment of Ruairi Twomey to the Executive Leadership Team as Vice President of Marketing effective March 14th, 2016. Ruairi has over fifteen years of experience in leadership positions in Ireland, Canada, Nigeria and most recently in New York as Vice President of Marketing for Diageo Guinness USA, where he drove transformational performance in the Guinness and Smirnoff Ice trademarks as well as bringing a highly innovative approach to communication, innovation, digital and sponsorships. Ruairi brings a broad range of international marketing skills and experience with both global and local brands to a fast-growing craft beer scene at a time when New Belgium is poised to complete its national distribution footprint and explore new opportunities.

“In typical New Belgium fashion, we have taken our time to find the ideal candidate for this position and that deliberative process has really paid off,” said New Belgium CEO and President, Christine Perich. “Ruairi’s international experience, creativity and good humor will be a great fit here. We are very excited to have him join our team.”

This appointment is the most recent in a series of new leadership appointments at New Belgium as the company prepares to open its second brewery in Asheville, N.C.

“It’s a real privilege to work with such an innovative and ambitious Marketing team. Their energy, spirit and imagination has helped drive the New Belgium portfolio to the forefront of Craft Beer in the USA. It’s a really exciting time to be joining the company,” said Ruairi Twomey. “ In addition the beer scene in Colorado is one of the most dynamic and progressive in the US and I am really looking forward to being part of it.”

Ruairi Twomey assumes Marketing responsibilities at New Belgium as the brewery celebrates 25 years of producing world-class beers while expanding both its’ distribution footprint and product portfolio. As a 100% employee-owned B Corp, New Belgium continues on its mission to demonstrate that business can be a force for good.

About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of hoppy, sour and Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at

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